Connecting Las Vegas Professionals Through MyVegas Magazine

What's shaping the Las Vegas real estate landscape right now? Discover the answer as we uncover the latest trends in the market with Trish Williams and Courtney Bohm. With mortgage rates dipping under 7% for conventional loans and 6.2% for FHA loans, we spotlight the potential surge in buyer interest. This episode is packed with strategies for sellers to stay ahead, and insights into how new construction is influencing buyer behavior. Plus, we welcome Mark Schaffer from MyVegas Magazine to share his unique journey and the magazine's commitment to celebrating the locals of Las Vegas.

Mark Schaffer brings a fresh perspective to the table, discussing MyVegas Magazine's role in spotlighting the city’s top professionals across various fields. From doctors and lawyers to real estate experts, learn how the magazine connects with the community through events like spa parties and grand openings. Mark’s personal journey from cruise ship singer to publisher adds a fascinating twist, illustrating the magazine’s evolution amid challenges like the 2007-2008 real estate crash. Discover how MyVegas Magazine has become a vital part of Las Vegas's diverse and vibrant community.

Join the conversation as we emphasize the significance of community engagement and the power of networking in a city that never sleeps. From permanent advertising in magazines to digital presence, we explore crucial marketing insights and business consulting strategies. Stay informed about our upcoming events, including the Women's Empowerment Lunch at Canongate Country Club, designed to inspire growth and connection. Don't miss out on weekly updates and expert advice by subscribing to our YouTube channel—your guide to navigating the compelling world of Las Vegas real estate. Happy Thanksgiving from all of us at Vegas Realty Check!

Chapters

• 0:00 Las Vegas Real Estate Market Update
• 9:25 Las Vegas Business Magazine Features
• 18:49 Community Building Through Events and Advertising
• 25:34 Business Consulting and Marketing Insights
• 33:04 Las Vegas Real Estate Podcast Guide

Transcript

Intro: 0:00

Welcome to Vegas Realty. Check your go-to podcast for all things Las Vegas real estate. Whether you're buying, selling or investing, we bring you the latest market trends, insider tips and expert insights to navigate the ever-changing Las Vegas realty landscape. Tune in each week as we break down the data, answer your questions and help you make the best real estate decisions in the entertainment capital of the world.

Trish Williams : 0:26

Hey, las Vegas. Thanks for joining us back here on Vegas Realty. Check your local Las Vegas real estate news show. I am Trish Williams and we have our co-host, courtney Bone. Hi, hi everyone. Yes, and today we are doing a community spotlight, so we have a guest with us, mark Schaefer with MyVegas Magazine. And Mark, we're so excited to talk to you and hear all about you and what you guys are doing today on the show. But before we do that, let's open up with our market numbers of inventory for the week and rates. Now that Courtney's on the show, we get to talk rate news too, so we're excited about that.

Trish Williams : 1:07

So, for the last seven days well, actually this morning we have single family homes on the market. We're at 5,474, pretty much the same number as we seen last week. We're right around the same ballpark Condos and townhouses on the market. Those are at $1839. Now over the last seven days, we have had 757 new listings, price decreases at $773. Those are around $100 less than what they were last week. Under contract, we are at 698 homes when under contract and sold. We're at 643. And what are we looking at for rates?

Courtney Bohm: 1:52

So pretty exciting, yes, at least for us for sure. So this is in the first. This is the. We are finally under seven% and that hasn't happened in about 30 days. So for us on a 30 year conventional to be a tad bit under 7%, it's not a huge movement. But you know we're starting, things are starting to look up and we are now in the sixes, so things are starting to slowly trickle down and that's super exciting for us. And if you're looking at an FHA loan, we're right at about a 6.2. So slowly starting to come down. Like I said, this is the most movement we've really seen in the last 30 days to finally see something under 7% as far as conventional. So we're excited about it. And if you're looking at an FHA, right around 6% is really great for a national average.

Trish Williams : 2:44

It is really great and that maybe we could start getting some of these buyers off the fence. One of the interesting things that I noted when we were going through inventory when I was getting the inventory numbers for this week is new construction has obviously been a big driver for buyers because of the rate buy downs and of the solds that over the last week, 15.4% of those were new construction and 11.46% of those were new construction that went under contract this last week. So we're seeing a lot of drive there, but we definitely have some amazing deals on resale that are out there and some motivated sellers. So these rates coming down, hopefully we'll get some people pushing into those because we want to see this, uh, this resale inventory. I want to see it go down a little bit. It's a, I think, 54, 74,. It's not a terrible number, but it's not the best.

Courtney Bohm: 3:41

Yeah, and you know, I think there's always. You know, I think the more new builds that are coming out, obviously it's going to push people who own homes and they want to sell and you know it gets them more motivated to really want to, you know, offer some things that you know to make it more attractive. So hopefully we're going to get a lot more buyers into homes and, you know, homes that are on the market that aren't new builds.

Trish Williams : 4:02

Yeah, sellers out there, consider those concessions Rate buy downs, offering concessions to the buyers. That is definitely something that will help motivate those buyers to choose you over new construction. And well, on that note, let's get into introducing Mark Shaffer.

Intro: 4:19

Yay.

Courtney Bohm: 4:19

So Mark is with MyVegas Magazine, local magazine here in the Valley, and Mark tell us a little bit about my Vegas. What is it?

Mark Shaffer: 4:29

Well, my Vegas is a city magazine. Every city has one, every city has one Dallas, la, san Diego, orlando, vegas never really had one that caught on. Most of the magazines that were here 20 uh years ago and 30 years ago were all about the strip, and there was a lot of magazines about where to go, what to do on the strip, and nobody was addressing the locals, uh in, in any uh high fashion style, uh, you know, or any uh capacity. So I saw that void and I thought, you know, we need one here in las vegas for the locals because, uh, in fact, a lot of the tourists that come to the Strip, you know, they stay for four days and it's usually Thursday, friday, saturday, sunday, and they never leave the Strip and they wonder where we live.

Trish Williams : 5:15

Yeah, you know, when I was a kid growing up in Las Vegas, people used to back I'm dating myself here. But back in my days when I was a kid we used to have like these teen talk lines, where you like talk to kids on the phone from other States. It was like you know our version of social media. And I'd say I lived in Las Vegas and they'd say, well, what hotel do you live in? And I was like no, I live. I live in a house. And they'd be like no, you're lying, there's no houses in Las Vegas. So many people used to not know that there was a local community here.

Mark Shaffer: 5:49

I know. I think it's funny too, because when you have like friends visit and they're all on the strip and they're like how do you live here? And you're like I don't live on the strip and you know a lot of us, some of us barely go to the strip at all.

Courtney Bohm: 5:56

I never do.

Courtney Bohm: 5:56

There's so many amazing things outside of the strip, and especially now. We have teams, we have sports teams and every there now.

Mark Shaffer: 6:05

We have teams, we have sports teams and every there's so much growth here. It's incredible, phenomenal. Yeah, so yeah, my vegas was formed to fill that void, you know, to create something for the locals, uh, to uh love and look at, and hold in their hands and be a part of, and and that's how it was born and that was uh, 2010 2010, so you've been around for quite a while.

Trish Williams : 6:20

I know you're a pretty established name. I didn't have to ask questions when I first heard of you of who is that? Because I see you everywhere. Where do you guys? Where is your magazine? Where do you have your magazines out Like, where are they usually at? Where are they typically at? Where do people find them?

Mark Shaffer: 6:40

Well, there's about 300 racks and drop spots all over town. I see there's about 300 racks and drop spots all over town. A drop location could be a doctor or dentist office. On the table when you walk into your doctor's or lawyer office or or any business office, then we've got restaurants all over. We have also our own racks about 300 stops all over town where you get it for free. But recently we just signed a big contract with a distribution company for the magazine to be available in every store.

Courtney Bohm: 7:05

Oh, wow.

Mark Shaffer: 7:08

So now they're on sale at over 216 stores and we're the only one including, let's see, target. We have Target, albertsons, bond, smith's, walgreens, cvs, barnes, noble's, sprouts, all the Sprout stores, all the Whole Foods, and so now you can get it anywhere, anywhere, over 216 stores. Wow, if you want to buy it I mean you know with gas where it is you can drive across town pick it up at our office for free or find a location you can spend 10 bucks in gas looking for it, you know, or you can just go to your local store and pick it up for $9.99.

Courtney Bohm: 7:40

How often does a new magazine come out?

Mark Shaffer: 7:42

So we're quarterly winter, spring, summer, fall,

Courtney Bohm: 7:44

Gotcha.

Trish Williams : 7:46

Years ago I did a cover on my Vegas magazine with you. That's how we met.

Mark Shaffer: 7:51

I wish I had that one here to show off.

Trish Williams : 7:53

I have copies. I should have brought one, but what I did when I did that was I did like a social media challenge of people. I said, if you find the magazine with my cover on it, post a picture. And I entered them into a drawing. So like I made it fun and it was like an Easter egg hunt for the magazines.

Mark Shaffer: 8:12

And you win a free house.

Trish Williams : 8:14

Yeah, no, free house, but yeah, but there was a. Yeah, there was a drawing and a prize. So I made it fun. So, on that note, what type of people do you feature in the magazines and how does that work?

Mark Shaffer: 8:26

Well, the magazine is kind of like a common, a city magazine is typically you know where to go, what to do, but we've also added the element of the who's who in town. They say in Las Vegas there's about 200 people that make all the decisions in this town. I say, well, there's another. You know a lot of our politicians, or you know the higher uppers. You know and I know a lot of regular people like us that you know are also making big decisions, and so we make it available for just about anybody to be on the cover and we like to feature business owners and the movers and shakers, if you will, different primary industries like law, medicine with our doctors, or real estate, like you, and anybody that's making Vegas move down the track as it's booming Part of the boom, I might say People that are part of the boom.

Trish Williams : 9:16

Yeah, it's print influencers right.

Trish Williams : 9:19

Uh-huh, Exactly yeah.

Trish Williams : 9:21

Yeah, I like that, exactly. Yeah, yeah, I like that. And you guys have awards that you do every so often for different industries. Can you tell us about that?

Mark Shaffer: 9:31

Yes, we do the Top 100 Doctors in Las Vegas. We do a feature once a year on that. We do a once a year feature on the Top 100 Lawyers in Vegas. We do a feature on the Top 100 Real Estate Professionals in Las Vegas and the Top 100 Men, the top 100 women too. So any business you know, and it could be a woman with a beautiful med spa, or it could be a man that I'm going to see, a guy today down at town square that has a sports car business, and it's just amazing people that behind the businesses that moved Las Vegas. And so we love doing those features, those top 100 as well.

Trish Williams : 10:10

Yeah, yeah, that's great, and I know that you can go on your website and nominate anybody. Yes, if you know someone out there that you think is doing great things and wants to be, and you would like for them to be featured, you can go on and actually nominate them for one of these features that you have

Mark Shaffer: 10:28

Absolutely At myvegasmagcom.

Mark Shaffer: 10:31

Yes. M-a-g myvegasmag I saw that you have a lot of different business partners too on there, like different restaurants, different right.

Mark Shaffer: 10:39

Yes, there's like a list of. Oh yeah, we love featuring the restaurants too. I mean, who doesn't love to eat? You know, that's three times a day, so to speak. So we love featuring restaurants as well and a lot of businesses. You know, uh, I love it when a friend of mine, uh one of my, uh one of my gals in the office, she says no one is exempt from being on the cover and we're always looking for good stories. There's a lot of success stories here where people come here with a hundred dollars to their name and 10 years later they'd have a hundred employees, they have five offices and they're just boom, boom, boom, and so we'd love to share the uh, the, the success stories as well.

Trish Williams : 11:13

Yeah, that's great and you do. Do you have um? You do have regular articles too. Um, in there, it's not just a magazine full of advertisements. You have articles and things that you have every week that are ongoing, that you have professionals do.

Mark Shaffer: 11:26

Yeah. So when the Sphere came in, for example, we did a story on the Sphere, you know, and what's new in Las Vegas and what's happening. That big train coming from LA, that's going to be a big story over and over the Raiders Stadium. When that was going up, we were doing a lot on their stadium watching that go. But at the same time we'll feature a story of where to take the kids on Fourth of July, yeah, or where Santa Claus is going to be this season and how to catch up with Santa.

Courtney Bohm: 11:52

Yeah, so everything that's happening here in the community is all located right there.

Mark Shaffer: 11:57

Yeah, everything Vegas yeah.

Trish Williams : 11:59

I love that and that's definitely a necessity. What made you want to start this?

Mark Shaffer: 12:06

Well, that's a little bit of a story. You know, we go back to the 2000s. I was a cruise ship singer and then a wedding singer.

Courtney Bohm: 12:15

Really, I've heard of that.

Trish Williams : 12:16

What cruise ship, a carnival.

Mark Shaffer: 12:18

I spent five years out in the city.

Courtney Bohm: 12:19

Oh wow, and what type of music did you sing?

Mark Shaffer: 12:29

Well, back then I did all big band stuff, okay fly me to the moon, and all that good stuff you know um, if I wouldn't know we would have you singing.

Mark Shaffer: 12:32

I'm working on my first album right now and now I just do country music. I love this new country going on. It reminds me of my uh, my music when I was a kid, and uh, but with a new twist, a new pop, feel you know. So I'm really into the pop country right now. I really love it all.

Mark Shaffer: 12:44

But I was a wedding singer back in the 90s and went from the cruise ship singer to the Orlando. I met a girl on a cruise ship from London, england, and we moved to Orlando and got married and then in Orlando I started the wedding business. I was a wedding singer for a while and I started advertising in the local wedding magazine and after a few years five years the publisher said hey, you want to get into my business? And I said publishing magazines. I said show me the money. And he did, and we did, and that went for about 13 years and then we sold out to a big web MD. And then we sold out to a big WebMD, bought our company out, okay, and so wound up with a big check and I was out of work. So I started a restaurant magazine called the Las Vegas Restaurant Guide. And then I started the Las Vegas Home Improvement Magazine and then Las Vegas Home and Health Magazine, las Vegas Woman Magazine. I started Las Vegas Bride Magazine. By 2007, I had 10 magazines.

Courtney Bohm: 13:46

Wow.

Mark Shaffer: 13:46

And we all know what happened in seven and eight the whole real estate crush and my magazines all went down.

Courtney Bohm: 13:53

Wow.

Mark Shaffer: 13:53

And I had a shelf. On just about all of them I had one or two left and I thought you know what am I going to do? So I called my clients so the clients I had left I said, hey, I got to close the magazine until this recession is over and they said, no problem. So in eight or nine we closed these other magazines because they were getting too small. People didn't know what the world was ending or whatever.

Mark Shaffer: 14:13

And by 2009,.

Mark Shaffer: 14:15

I thought I got to do something. I've got 20 clients in my restaurant magazine. I got 20 in the home and garden 20. And what can I do with all these clients that really want to stay? They're still in business but I don't. And I thought maybe I need to create a magazine and put them all in that. So I thought but what would I call it? Because on the strip is all that's not my Vegas. These are strip people and I was. I was in my laboratory. I call my laboratory my shower. My best ideas come there and I write it on the wall so I, I'm thinking that's not, that's, that's the strip, that's the tourist Vegas.

Mark Shaffer: 14:45

You know, this is my Vegas up here and I thought that's what I'll call it and I wrote my Vegas on the shower door wall and, uh, I went back to the office the next day and I started putting it together and you may have seen the tabs here, the color tabs. So each one of these color tabs is a different section. Okay, so now we have a home and garden section, we have a real estate section, a legal section, a restaurant section, this section, that section that's how it's created. It's really 10 magazines in one. Wow, and we section them off and we call it the first formatted magazine in Las Vegas, because in the restaurant section, if you're reading something about how to make a chef's lasagna recipe, you don't want a pooper scooper ad over here on the right. So we have restaurants and restaurant ads and stories in the restaurant section. We have a home improvement ads and stories in the home improvement section. We have real estate stories and real estate advertising in the real estate section. So it's all sectioned off. So it was born in the recession.

Courtney Bohm: 15:40

So it's a, it's something for everyone, basically.

Mark Shaffer: 15:42

Something for everyone.

Courtney Bohm: 15:43

Something for everyone. I love that.

Courtney Bohm: 15:45

So if there's like a restaurant that wants to be featured, they just reach out to you directly from the website.

Mark Shaffer: 15:51

Oh yeah, yeah, sure, they can go to myvegasmagcom, or they can call my cell phone. I'm seven days a week. You know, there's an old saying if you love what you do, you'll never work a day in your life that's and I haven't.

Mark Shaffer: 16:01

I haven't worked in 30 years. I love this business. I have so much fun I I say it's more of a. I call it. Some people say a hobby. Well, it's way past a hobby, it's now a sport for me. Business to me is a sport and at the end of the day, you know, my faith over god is uh, you can't take any of this with you. So have fun while you're're here and move the pieces around on the chessboard and play your best chess game and have fun. Whether you win or lose, you always win. If you love God, you can never lose.

Trish Williams : 16:33

Absolutely Amen.

Mark Shaffer: 16:35

My faith is this is all faith-based powered magazine, and I love it. If God gives me a different direction 10 years from now, that's okay too. Whatever he wants.

Trish Williams : 16:45

Yeah, just those doors open. You got to go through them, right.

Mark Shaffer: 16:48

Right, right. So right now, God's blessing the daylights out of it. We also have my Nashville and my Austin open up.

Trish Williams : 16:53

I saw that, so that is all you.

Courtney Bohm: 16:56

Yeah, I saw that. Yeah, so.

Trish Williams : 16:58

I did know. I was aware that

Trish Williams : 16:59

they were out there, but I did not know that that was you. That's amazing. So you have partners in these other states that are Well, no, oh, I don't.

Mark Shaffer: 17:08

And that's where the challenge is right now, because well, for example, tuesday I'm flying back to Nashville and I have to fly back to Nashville and work that one. Then I've got to fly to Austin. In February we're having a big Austin Woman's Power Lunch, and it's a bit much. So you're doing everything until January January coming up because I believe, now that our country is in on the right direction, they'll afford the next four years. I'm excited that business is gonna boom.

Mark Shaffer: 17:35

I have faith yeah that this is gonna boom, and so I'm gonna go ahead and invest in what's called a franchise system okay and then I'll have boots on the ground in every city and the goal is to get to ten cities. I want my Charlotte, my Dallas, my San Diego, my Phoenix, my Orlando, my Tampa, all the Sunbelt States because I don't like the cold. I don't want my Chicago or my New York.

Courtney Bohm: 17:57

Chicago is a cool city, but it is very cold it's just the weather.

Trish Williams : 18:00

Yeah, my New York needs to come with some gloves and a beanie.

Trish Williams : 18:04

Yeah, so if other people are watching and you're in these states because we do have people watching kind of all around the country if you are in any of those states and you're interested, reach out to Mark, of course, and get some more information on that. So, yeah, that's exciting. Now, you talked about having fun and I know that I am. I think I'm on your email blast system so I see all and I've gone to many of them. You are doing events like crazy. What types of events are you doing here and what are these events? Who goes to them? Who's invited to them? How do you get invited to them?

Mark Shaffer: 18:42

Well, let me see the five W's who, what, when, where and why. I'll keep it short here. First of all, I do want to address the fact that why, when you're a magazine business like this, we sit in an office over here in South Summerlin and if we didn't do events, we wouldn't really meet anybody and we wouldn't have any friends and we wouldn't have any fun. So, uh, it keeps us relevant doing the events. It keeps out there in the public eye, because a lot of these city magazines they do not have events in these other cities, yeah, and as a result, uh, they're just a magazine with no face, right? So we put a face on it and then your name with a base and all that good stuff, we bring the staff out and and we'll have events from. We try to do one a month.

Courtney Bohm: 19:22

Oh, one a month Wow.

Mark Shaffer: 19:23

Yeah, and it could be a spa party. Maybe one of our clients has a new med spa and they're having a grand opening and we want to help them, so we'll support them with a grand opening. We might have our own. Well, every Halloween we do our own big party, Blue Martini. We have a little party there. About 1,500 people show up. It's kind of fun and a lot of fun and amazing and it could be. It could be a lawyer party at his office, maybe celebrating something, and it doesn't any of our clients that want to throw a party. If you want to throw a party at your real estate office, let me know. We'd love to help you and support you and it gets us out there. And there's a restaurant that just opened up and we just did a big event over there. We had a two or 300 people show up last week Empanadas,

Mark Shaffer: 20:04

Empanadas.

Mark Shaffer: 20:06

Empanadas yes.

Mark Shaffer: 20:08

Anna and Adam's new restaurant from Viva Brazil. They just opened up that one and we had a great night there just last week and we love getting out there meeting the people and shaking hands and it just makes it real.

Trish Williams : 20:18

Yeah, yeah, definitely, and I've been to some of your top 100 events that you've had for different professions and it is a great networking opportunity too, because it's not when you have a top 100 professionals.

Trish Williams : 20:33

It's not just realtors or it's not just doctors Everybody's there. I've met doctors, lawyers, like all types of people in all different types of industries, so it's great networking. If you are a business owner and as a business owner, you have to meet people you have to get out there. You have to meet people. You have to, like you said, get your face out there, because people want to put a face with a name, especially here in the Valley. We are a big city but we're also a very tight knit city.

Courtney Bohm: 21:03

We really are.

Mark Shaffer: 21:04

Well, and on that fact, it's my Vegas, when I wasn't even looking over the last. Next year will be 15 years. Wow. And without even really realizing it, we wound up forming our own little community. So we'll have these events and, like you said, a realtor can meet a doctor, who can meet a lawyer, so and everybody's doing business with each other.

Mark Shaffer: 21:24

It's about 500,000 people.

Mark Shaffer: 21:26

Right now, About half a million people are connected to MyVegas Magazine and some just reading it and some coming to all the events and you know, in different levels, and it's really turned out to be a community. So I know a community. So I know that a doctor, you know, has to get his dog groomed.

Mark Shaffer: 21:43

And the dog groomer sometimes needs a lawyer. You always want to have a lawyer.

Mark Shaffer: 21:49

And the lawyer sometimes wants to go out to a nice restaurant neat. Yeah, and then the restaurant owner sometimes needs a dog groomer. They just keep helping and serving each other, and so it's turned out to be a community. Yeah, and I didn't even know that was happening.

Courtney Bohm: 22:00

Yeah, that kind of organically forms itself when you have something that just has everyone together.

Courtney Bohm: 22:05

Yeah, I love that. Can you subscribe online as well to be up to date? Do you guys do like emails of?

Courtney Bohm: 22:11

what's going on in the events.

Mark Shaffer: 22:12

Yes, you sure

Mark Shaffer: 22:12

can. Again, myvegasmagcom. Okay, you know somebody else has myvegasmagazinecom. Really, yeah, and I was negotiating with them a couple of years ago during Corona, but-.

Trish Williams : 22:23

Well, we don't know about them.

Mark Shaffer: 22:30

He's in California and we'll seal the deal someday but right now it's myvegasmagcom.

Trish Williams : 22:32

Myvegasmagcom and one of the things that I absolutely love about your magazine and about doing a feature in it. I did a feature, as I said, many years ago. That link is still there. I have it in my signature line, so that is as an advertising piece. It never goes away. So that is, you know, as an advertising piece, it never goes away, which is pretty. I think it's pretty awesome.

Trish Williams : 22:52

You know, like a lot of you know.

Trish Williams : 22:54

Whenever you do a magazine, it's like, oh, that's irrelevant, that's so many years old, it doesn't go away. You always kind of have access to that forever and, as someone that's advertising for their business, I think that that's a great option.

Mark Shaffer: 23:07

Well, we call it permanent advertising. Social media also is changing too, even our social media. But these magazines, they have a five-year shelf life, just a hard copy itself. And what I know to be true also, and you may know too, is if you post something on social media this morning, tomorrow, it's buried.

Mark Shaffer: 23:26

In fact this afternoon you would say, oh, oh, it was here a while ago, I find it again. Oh, I can't find it right now. Yeah, I mean, how many times have we said that doesn't, never mind, but it was a cute meme or something. On the social media you saw anyone to share with your friend and a two hours later you can't find it. This gets buried it becomes irrelevant.

Mark Shaffer: 23:42

So I think, yeah, social media is. I call it temporary advertising, but you got to keep doing it. You got to do. People used to say, post two or three times a week, I'm talking two or three times a day.

Courtney Bohm: 23:55

Yeah, more you do, just stay on top.

Trish Williams : 23:58

And video makes it a little bit higher in the analytics and gets you that I call it Google juice.

Mark Shaffer: 24:05

Gets you.

Mark Shaffer: 24:06

Google juice and things like that.

Courtney Bohm: 24:07

You know there's, there's definitely a um, a method to it.

Mark Shaffer: 24:11

As a result, we have a full-time social media manager at our office, and that's what she did for all of our cities. Yeah, posting every day, all day, just to keep it on top. You can pin to the top.

Courtney Bohm: 24:20

It's a full-time job.

Mark Shaffer: 24:22

You want to keep the fresh stuff going, the fresh news, and you got to keep it out there.

Trish Williams : 24:25

But social media. One thing about advertising with social media is while social media advertising works or at least I found out, you know in in my business while social media advertising works, you do have to drive it to a um, a solid, fort assault like a magazine or a um, you know like. You want to drive them to your website. You want to drive them to something that's solid, because that's you that you use social media to capture, but that's not going to make the engagement.

Mark Shaffer: 24:55

Yes, and we call that funnel marketing okay so we create the funnel marketing. We help all of our clients out with that too, if they don't have a funnel system on their website. It's one of the first things I talk to them about. In fact, yesterday I was talking to a lady about her and her and her business. They do a hair loss and they don't really have a funnel from for men.

Mark Shaffer: 25:12

You know hair loss for men and or hair replacement, and you gotta have a funnel these days if you don't have a funnel yeah you're gonna miss it and you want to put everything you would drive everything to that funnel right basically to your website that says hey, for a free consultation or for a free CMA or something in your business, for a free loan analysis or whatever. You got to have that funnel and you want to drive all your traffic to that funnel.

Courtney Bohm: 25:34

Yeah, so you do consulting with business owners as well.

Mark Shaffer: 25:38

You know that's all I. You know, when I spent about 5,000 in the last 40 years I've been meeting businesses I'm going to say about 5,000 of them and they tell me what's working and what's not working Right, and sometimes I sit behind the desk at their computer and I see little stickies on their computers I shouldn't even see. They invite me to the back office and I'll see like bring home milk for the baby or call the divorce lawyer. I'm like, well, I wasn't supposed to see that. And he's like, yeah, you weren't supposed to see that mark. But you know, but they need me and they need this help and marketing and when you get in close with your clients, so close as you wind up consulting with them.

Mark Shaffer: 26:19

Yeah, then I have, a few years ago, uh, five years ago, I had to stop, uh, the free consulting. I'd also have a friend of mine came to me. I said, mark, I want to start a coupon magazine and you know magazines and you can help me start one. I said, well, I'll give you some words of wisdom. We spent two hours together and I didn't. He was a friend. But after about 10 of those I said I got to stop giving this free advice. I guess I'm getting to that point where I got to be a consultant and I got to maybe charge.

Mark Shaffer: 26:43

I don't know. So it just kind of came with the territory. All of a sudden you started it just came up.

Mark Shaffer: 26:47

I mean, it just turned out to be so I could talk to anybody about their business and getting the word out.

Courtney Bohm: 26:53

That's great, definitely.

Mark Shaffer: 26:55

In different areas, not just magazines, Billboards, radio TV. We do it all. We can do press releases. We can do everything for you, oh.

Trish Williams : 27:00

I love that you do billboards too.

Mark Shaffer: 27:13

Our company is Mark One Media, which stands for mom, who was my number one inspiration in my whole life my mom, and that's our corporate name, and as a result of that, we have the magazine. This is one of the products that we do, but we can do everything for you marketing, from social media management to SEO, building your website, getting your billboards up, put you on TV radio.

Courtney Bohm: 27:33

Wow.

Mark Shaffer: 27:34

So we're connected with all the other media companies in town.

Trish Williams : 27:38

So you have a lot of resources available for business owners and, especially if you're trying to start up a business in Las Vegas, you want to get connected to someone who's connected in the community. That's very important because that's going to open doors for you. You're going to be able to meet people and be able to help increase your success rate by doing so.

Mark Shaffer: 27:59

And I can add one point to that A lot of people, when they build a business, they forget about marketing.

Mark Shaffer: 28:05

It's so important. So they say, you know, we got everything going.

Mark Shaffer: 28:07

We got this med spa. We've got, you know, over a million dollars in machines here.

Mark Shaffer: 28:13

We can do anything to make a woman look beautiful, but we forgot about advertising.

Courtney Bohm: 28:14

No one knows you're there, it doesn't matter, right?

Mark Shaffer: 28:18

So if you go to college they'll tell you to you know, set aside a budget in the beginning, just like church. You know, the first 10% for tithing and church. You know you need to put together five or ten percent for marketing because especially your first five years to get the word out.

Trish Williams : 28:31

Yeah yeah, definitely, you have to give, give yourself exposure. And, speaking of exposure, you started a podcast

Mark Shaffer: 28:38

yes you, because of you, you got me hooked on this. I love these podcasts.

Mark Shaffer: 28:42

they're so fun and yeah, so we started the uh the my vegas show as a result of our friendship with you and I didn't add earlier, so let me add it now. You're talking about what you knew about my company. What I know about you is so awesome, authentic, genuine, real. You know just a beautiful woman inside, you know, and outside, and it's just like you don't meet a lot of high quality people like you. So I'm so glad to tell you that here on TV.

Trish Williams : 29:15

Well, we want you on the show now, every day. All right, thank you, mark.

Mark Shaffer: 29:19

But honestly, yeah, I mean, wow, what a beautiful woman you are. I mean it's hard to find quality people, so thank you for being my friend.

Trish Williams : 29:25

Thank you. Thank you for being my friend. Thank you, thank you for being my friend. I am, I've been very grateful to know you and since we met years ago, it's been great, and you are also a very authentic and genuine person here in the Valley and I love that. I love coming across people that are real, that are. You know, there's so many. Some people use our city right.

Trish Williams : 29:49

You know there's some people that just come in here and they like crap all over everything and they just like try to use people and don't like take the value of relationships as important in the city.

Mark Shaffer: 30:00

And some people say they're real and they're not.

Trish Williams : 30:02

Yeah, exactly, exactly, and you tend to come across a lot of people that you know are here temporarily and they're not trying to build or create real relationships or do anything, and I don't think too highly of those people, obviously. So when I do, you know, I do think I have a skill of recognizing authenticity in people.

Courtney Bohm: 30:25

Yeah, well, it's something you develop when you've been in this town long enough. Yeah, absolutely, and I know what you mean. I'm going. You've been in this town long enough? Yeah, absolutely, and I know what you mean.

Courtney Bohm: 30:31

I'm going to go to some of your events coming up. Come on,

Trish Williams : 30:33

yes, I'd love to. We can go together.

Courtney Bohm: 30:36

I'd love it. Yes, we can go. I love going to stuff like that.

Mark Shaffer: 30:43

They're a lot of fun and I at Canongate Country Club is our next one, and it's the Women's Empowerment Lunch.

Courtney Bohm: 30:48

Oh, I love that. That's perfect for us.

Mark Shaffer: 30:49

Yeah, I would love to go, so you want to get powered up and you want to meet some more amazing women and, of course, in your business, you're bound to find somebody that's moving some real estate at the same time, or has a real estate interest, you know.

Mark Shaffer: 31:00

But it's a daytime luncheon at Canongate. We do it about three or four times a year and you'll love it Some great speakers. I'm the only guy there, so I have to just introduce you and then I get out because there's too much estrogen there for me, but you would love it. Yeah, CandyGate, and you can find out about it on our website, perfect.

Trish Williams : 31:20

And Mark one more time can you tell people how they can reach you, how to get to your website, how to get more information? And if you guys are doing any type of business here in the Valley, you really should reach out to Mark and get some information. Get some advertising going on, start making yourself known out there.

Mark Shaffer: 31:37

Absolutely, yeah, sure. So two ways, obviously our websites, which is myvegasmagcom, and then our phone number, 702-792-2378.

Courtney Bohm: 31:48

Okay and people can just call you and text you.

Trish Williams : 31:51

You give your phone number out like that Well, that's, the office number of my cell phone is 702-497-5715. And yes, I give it out like that, because it's not even my cell phone anymore.

Mark Shaffer: 32:01

Tomorrow's Thanksgiving, though.

Courtney Bohm: 32:02

It's a business Maybe the day after tomorrow.

Trish Williams : 32:04

Yeah, maybe the day after tomorrow. Tomorrow we will be stuffing ourselves and I am going to be cooking like crazy. So yeah, thank you guys for tuning in. If you do need to get a hold of me, I'm Trish Williams and my phone number is 702-308-2878. That's my cell phone. Call me, text me. You can reach me. If please don't call me tomorrow, you're going to be too busy cooking. I'm cooking for an army, so it's going to be a hectic day tomorrow and Courtney, how do people get a hold of you?

Courtney Bohm: 32:36

So if you'd like to get a hold of me, 702-416-6918.

Trish Williams : 32:41

Yeah, and Courtney, they can talk

Trish Williams : 32:42

to you about mortgages and these rates getting better.

Courtney Bohm: 32:46

So excited.

Trish Williams : 32:46

Yes we are excited for that.

Trish Williams : 32:50

We'll do some Black Friday home shopping

Mark Shaffer: 32:52

. Yes, Trish has all the houses and Courtney has all the money Exactly Perfect pair, perfect pair.

Trish Williams : 32:59

So we got you guys covered on everything. Yes, and thank you guys for tuning in. If you are watching the show, please like, share, and if you're on YouTube, hit that subscribe button. We are getting an amazing amount of views. I'm so grateful for that. However, I would love to see some more subscriptions, so hit that subscribe button please, and that way, you'll get notified every time we have a show. We're here every Thursday and we'll see you guys next week. Happy Thanksgiving. Happy Thanksgiving.

Intro: 33:29

Welcome to Vegas Realty.

Intro: 33:30

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